Directed by Lakshman Kalyar and produced by Bujji Rayudu Penthiyala and Mohan Kalyar under the banner of PBR Cinemas and Lokamat Cinematics, Maruthi Nagar Subrahmanyam hit theatres on the 23rd of this month. The film stars Rao Ramesh, Indraja, Ankith Koya and Ramya Pasupuleti in lead roles.
Creative genius Sukumar’s wife Tabatha has joined the film as a presenter and brought in Mythri Movie Makers to acquire the film and give it a wide release.
Getting to the point, veteran actor Rao Ramesh-starrer Maruthi Nagar Subrahmanyam is gaining momentum at the box office, having grossed Rs 2.34 crore till Sunday after a strong opening weekend. The success of the film was bolstered by a unique post-release advertising campaign that offered viewers a chance to win cash prizes of up to Rs 10 lakh. The makers have announced that anyone who books a ticket for the film and shares their ticket details, name and phone number with the team on WhatsApp will be entered into a lucky draw. The winners can receive cash prizes ranging from Rs 1,000 to Rs 100,000. The action is cleverly linked to the plot of the film and Rao Ramesh’s character.
Read Maruthi Nagar Subrahmanyam review >> Telugu here
In the film, Rao Ramesh’s character undergoes a major change in his life when a large sum of money is mysteriously deposited in his bank account. The filmmakers have taken this twist into account in their advertising strategy, offering an unexpected benefit to lucky viewers. This interesting campaign is likely to boost attendance numbers significantly as winning the cash prize provides an additional incentive for moviegoers to watch the film at cinemas.
Maruthi Nagar Subramanyam has been creating buzz even before its release, thanks to Allu Arjun’s participation in the pre-release event. Additionally, Sukumar’s wife Tabatha showed her support by presenting the film, and Mythri Movie Makers has secured wide theatrical distribution.
The film is currently running smoothly in theatres and this interesting ad campaign should boost its prospects significantly.
